亚马逊侵权申诉全流程（亚马逊申诉大全）

是否曾经有过无意识侵权，却被无情取消销售权？

是否曾经有过突然被他人投诉，却不告知侵权原因，listing死的莫名其妙？

是否曾经有过被某个商标或专利所有人投诉，但是也不知道自己到底是否属于侵权，只能叹气认栽？

是否曾经有过明明不侵权，硬是被通知侵权，还无可奈何，不知道怎么办？

小编略尽绵薄之力，绞尽脑汁，只希望能够帮助大家， 一步一步从分析到写申诉邮件给大家一个思路， 给大家一个参考。

以下模板均为参考，方法不是万能的，希望可以带给大家一些借鉴和灵感，可以根据具体情况找到适合自己的申诉方式。

Part1. 收到投诉邮件莫惊慌

通常来说，我们卖家收到的官方投诉告知邮件的格式都为以下格式：

Hello,

We received a report from a rights ownerthat the items at the end of this email infringe their utility patent rights. (投诉原因：发明专利侵权)

If you want to resolve this dispute,contact the rights owner:

-- xxxx xxxx, xxxxxxxxx@xxxxxxxxx.com (邮箱后缀有时候可以看出投诉方的公司简称)

-- Patent number: US xxxxxxxxxxxx

Please work directly with the rights ownerto resolve this matter. （官方意见：联系投诉方解决问题）

ASIN: xxxxxxxxxxxx（ASIN码） -xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx(侵权Listing的标题)

Complaint ID: xxxxxxx

Sincerely,

Amazon.com

收到邮件后不需慌乱， 认真仔细看好邮件中提到的每一个关键：

1.ASIN号    2.投诉原因    3.投诉方邮箱    4. 官方意见

大多数情况下，官方给的意见都是 Please work directly with the rights owner to resolve this matter， 让我们自行联系投诉方解决这件投诉案件。

Part2. 分析自己是否存在侵权

首先，不要因为对方说侵权了，就认为自己必定是侵权了，如今的商场如战场，有许多的恶意竞争对手会恶意投诉！

自己得有一个分析，重新审视一下自己的产品，自己的Listing是否有侵权行为。

若投诉邮件中已有侵权原因，例如， 已告知侵犯了对方的商标权， 对方上商标名是XXX， 对方商标注册号是XXXX，  则可以直接进入商标局官网进行查询核对是否真实存在此商标，

对方注册商标类别是否符合被投诉的产品类别，  如对方用一个25类（服装类）商标投诉你卖的电子产品， 那是不成立的， 商标是有分类保护的。

如对方用中国商标投诉你在亚马逊美国站的销售，那也是不成立的，商标是地域性保护的。

若投诉邮件中并无提及侵权具体原因，那么也可以先自行初步做一个判断，自己是否真实侵权。

此外，该产品是否拥有发明和外观专利保护？

Part3.  处理并回复邮件

若投诉邮件中并无提及侵权具体原因，  那么， 首先你要做的事便是按照Amazon官方要求-先联系投诉方，并抄送Amazon官方，  要求对方告知侵权原由， 并进行友好协商。

联系邮件模板如下：

Dear Sirs,

I am XXXX, Amazon seller of the ASIN:XXXXXXXXXX. We are informed that this product infringes your intellectualproperty right.

First of all, I apologize for that if wedid. When we received the infringement notice, we immediately check thelisting. As you can see, we have our owner brand, thus, we are not sure whatkind of intellectual right we infringed, we hope you can tell us. And wesincerely hope to solve this in an amicable way. If we did infringed yourproperty right, we promise not to do that again.

We are waiting for your soon reply.

Sincerely,

XXXXXX (署名)

On behalf of XXXX(店铺名)

然后再开始写邮件给投诉方。

联系邮件模板如下：

Dear Sirs,

I am XXXX, Amazon seller of the ASIN:XXXXXXXXXX. We are informed that this product infringes your design patent(copyright/ invention patent).

First of all, I apologize if we infringedyour right . When we received the infringement notice, we immediately removethe listing and we will not sell the product of your design. And we sincerelyhope to solve this in an amicable way. Now our store have been blocked byAmazon because we infringes your design patent. We hope you can understand thatwe do not know this product has a design patent. If we know, we would not dothat. And now Amazon will not unblock our store until you remove the complain.We are a seller of good faith, and we hope you can remove your complaint later.We promise we carefully check all our products before selling, and won’t makethe same mistake again.

We are waiting for your soon reply.

Sincerely,

XXXXXX (署名)

On behalf of XXXX(店铺名)

联系后， 对方若不予以回应，那就多联系几次， 每天联系一次，  并保留联系邮件证据，表明我们是积极主动并十分诚恳地处理此案件的态度。

如果多次联系后仍然无果，那么便可以带着已多次联系投诉方无果的邮件证据，  再次向Amazon发送邮件，表明我们根据分析，并无侵权行为， 并且在多次联系投诉方后，对方不予以回应，

我们是十分尊重知识产权的，我们有自己的商标与专利，我们的商标号是：XXXX，我们的专利号是：XXXX，如果我们侵权了，我们会十分主动积极地去处理，但是若我们并无侵权，我们也不接受不合理的处罚。

联系邮件模板如下：

Dear Amazon seller support team,

We got a infringement notice on xxxxxx(日期), theASIN: xxxxxxxxx, and we have contacted the holder immediately, but several dayspassed, we have sent e-mails to the complainant for many times, but no replyfrom them.

For the ASIN: xxxxxxxx, we sold under ourown brand: XXXX (REG. NO. XXXXXXX), besides, we are sure that the pictures ofthe listing are ours. If the complainant has a design or invention patent, wehope you can tell us the detail information about that. We fully respect allthe property intellectual rights, but now no one is sure that we have infringedthe complainant’s IP right and our listing was removed and the store wasblocked because of such a unreasonable complain. It is so unfair for us. Herewe sincerely hope Amazon can contact the complainant and require them to replyour e-mail, or let them provide their intellectual property right information.And if the complainant did not offer any active intellectual property rightproof, we hope Amazon can unblock our store.

Look forward to your reply soon.

Sincerely,

XXX (署名)

On behalf of XXXX(店铺名)

Part4.  确认侵权原由并进行申诉

在确认侵权原由后，且判断我们是真实存在侵权行为，那么我们要开始重新审视自己所有的Listing是否还存在类似侵权可能性，

把存在侵权可能性的Listing都进行下架处理后，再写邮件给亚马逊进行申诉，申诉态度需要诚恳，表明自己是个菜鸟，并且下不为例，不会再犯以及后续的改善方案等等。

申诉邮件模板如下：

Dear Amazon,

Thank you very much for giving me a chanceto appeal the removal of our Amazon selling privileges .Please see ourfollowing information.

Our selling privileges has been removed byAmazon on XXXXX(日期), for some of our listings violated related Amazonpolicies,especially infringed intellectual property rights.

First we apologize for our wrong behaviour.We will carefully read related Amazon policies before we build new listings,and we will not sell any products that infringe other intellectual propertyright.

We are new seller on Amazon, but we hope wecan have chance to provide selling service on Amazon, we will do our best to bea good faith seller.

We hope Amazon can give me a chance again.If there’s any other information you need, please feel free to contact us.

Look forward to your reply soon.

Sincerely,

XXX (署名)

On behalf of XXXX(店铺名)

若并不存在侵权行为， 那么我们便要据理力争了，通过分析对方的投诉邮件，投诉原因， 分析我们并不侵权的证据，并提交给Amazon官方，态度可以强硬一点，

但是不要过多的专业术语，Amazon毕竟不是专业的知识产权审判机构，过多的专业术语会让Amazon无法理解， 并且让你继续和投诉方联系。

申诉邮件模板如下：

Dear Amazon seller support team,

We got a infringement notice on xxxxxx(日期), theASIN: xxxxxxxxx, and we have contacted the holder immediately, but several dayspassed, we have sent e-mails to the complainant for many times, but no replyfrom them. Seen the attachments, proof of our contacting records with thecomplainant.

For the ASIN: xxxxxxxx, we sold under ourown brand: XXXX (REG. NO. XXXXXXX). Besides, we are sure that the pictures ofthe listing are ours. Furthermore, we have design patent as well, its designpatent number is xxxxxxx. And we attach our trademark and design patentcertificates.

We trust ourselves did not infringe anyone’s IP right, and the complain is unreasonable, we hope Amazon can recoverour Amazon selling privileges immediately.

If there’s any other information you need,please feel free to contact us.

Look forward to your reply soon.

Sincerely,

XXX (署名)

On behalf of XXXX(店铺名)

再跟大家分享几个案例~

案例1：账户后台Legal Name和收款账户名称不一样，亚马逊一直问两者之间什么关系，怎么证明两者之间的关系。就好像国内的证明你爸是你爸，而且还遇到过多次被要求证明的。

这种的就一定要在最开始就避免填写了不一致的内容，否则后悔莫及。

案例2：欧洲账户注册使用了跟法人不同的信用卡，亚马逊也会一直问两者之间什么关系，怎么证明两者之间的关系。要证明你妈是你亲妈。

所以欧洲注册一定要注意信用卡用法人的，避免以后后悔莫及。

案例3：账户后台涉及到人名的，不要随意的调换顺序，要保持一致。Zhang San就一直写Zhang San, San Zhang就一直写San Zhang，也就是永远保持一致。

所以还是后台信息要一致的问题，避免以后后悔莫及。

案例4：看到别人的账户都在销售一个从1688进货的产品，也不排查产品是否侵权，就直接上架开始销售，然后账户Over。

不管是自建还是跟卖，第一件事就是要排查这个产品是否会侵权。真的不要后悔。

案例5：提交资料的真实性。这一点也是我一直在朋友圈和其他地方总是提起的。很多卖家盆友或图方便或图快就直接把需要提交的资料直接PS，那么很有可能导致店铺都挂掉。

真的真的，亚马逊的检测机制这么神了，如果你还认为提交假的资料可以通过的话，那也真的会后悔莫及了。

小案例就讲这几个小的，下面进入正题，今天我们主要讲讲亚马逊侵权之后账户被封如何正确申诉。

案例分析：被商标持有者/专利持有者投诉侵权

申诉要点：

1.第一时间下架侵权产品不要抱有侥幸心理，并检测整个店铺是否有类似产品全部下架。

2.联系邮件中给出的投诉者，承认错误无心之失，言辞恳求，告知已经下架产品承诺不再销售他们品牌的产品并抄送给亚马逊notice邮箱。

3.申诉信:

-资料上有进货发票和其他有效证明可以提交作为辅助

-说明已经在第一时间删除产品并保证不在销售

-加大产品品牌/专利/真伪方面的检测 100%确定没有问题才会上架

-组建专人团队负责核查产品信息:外观/品牌/工厂资质等

-提供供应商的联系信息管网等证明有正规的进货渠道

-保证不再犯错